Brand systems, sales enablement and creative direction for B2B financial services, fintech and specialty finance. A selection of the work and what it moved.
We lead brand and creative direction the way an in-house team would, without the headcount. Most engagements pull from a few of these, alone or together.
Logo, type, color and the rules that keep them consistent as you scale or merge.
Embedded creative leadership. We set the standard, review the work and keep every asset on brand.
Investor and sales decks that carry your story and hold the room.
Sales collateral your team can reuse, on brand and ready to send.
Custom illustration and icon sets that make complex offerings clear.
Launch-ready campaign systems for web, social, email and print.
A sample of recent engagements across financial services, wellness, CPG and nonprofit brands.
Worked inside Brighthouse Financial for two years during its separation from MetLife, supporting brand execution and custom illustration across six product lines.
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A brand system built to support Diamond Creek Water's retail growth.
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A brand audit that turned into a fractional Creative Director engagement. Rebuilt from the mark outward, including a 106-icon system. OMS email: 63% open, 26.5% click.
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A brand that could not look like a church but had to feel like one. A full identity system for a Greenville, SC ministry space, delivered in five weeks.
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She asked for options and kept all seven. An original illustrated thank-you card series, delivered in two weeks.
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Embedded senior design inside JLL's marketing organization: 175 pursuit decks, campaigns and collateral pieces across print, digital, motion and events in 20 months.
View the projectBrand identity systems, sales and pitch collateral, illustration and full creative direction. Most work sits somewhere between a one-time build and an ongoing embedded role. If it touches how your brand looks and holds together, it is in scope.
Both, depending on what you need. The Director puts one accountable principal in your team as fractional creative director on a monthly retainer. Fixed-scope projects like a Brand Sprint or Sales Kit run with a clear start and finish.
Commercial real estate firms with live pursuits and financial institutions working through a merger or acquisition: community banks, credit unions and RIAs across Charlotte, the Carolinas and the Southeast. The same system has worked for wellness, CPG and nonprofit brands, as the projects above show.
A Brand Audit is $4,500 flat for companies under 500 employees. A Brand Sprint starts at $10,500 and a Sales Kit at $9,750, both priced by company size. The Director starts at $7,500 a month with a three-month minimum, then month to month. Every engagement is quoted before it starts, so there are no surprises.
Most engagements go from first call to kickoff in under two weeks. A Brand Audit delivers in seven days from kickoff.
JA Design is based in Albemarle, NC, serving Charlotte, the Carolinas and the Southeast. Engagements run remotely, with as much live collaboration as your team wants.
Book a 30-minute Brand Fit Call (no pitch), or start with a fixed-fee Brand Audit.
