Brand systems, sales enablement, and creative direction for B2B financial services, fintech, and specialty finance. A selection of the work, and what it moved.
I lead brand and creative direction the way an in-house team would, without the headcount. Most engagements pull from a few of these, alone or together.
Logo, type, color, and the rules that keep them consistent as you scale or merge.
Embedded creative leadership. I set the standard, review the work, and keep every asset on brand.
Investor and sales decks that carry your story and hold the room.
Sales collateral your team can reuse, on brand and ready to send.
Custom illustration and icon sets that make complex offerings clear.
Launch-ready campaign systems for web, social, email, and print.
A sample of recent engagements across financial services, wellness, CPG, and nonprofit brands.
Brand execution and custom illustration for a Fortune 500 insurer's separation from MetLife. 249 projects across six product lines in a two-year embedded engagement.
View the project
A brand system that helped grow retail distribution from 232 stores to nearly 2,000. A +762% increase.
View the project
A brand audit that turned into a fractional Creative Director engagement. Rebuilt from the mark outward: 16x email clicks, zero brand drift.
View the project
A brand that could not look like a church, but had to mean like one. A full identity system for a Greenville, SC ministry space, delivered in five weeks.
View the project
She asked for options and kept all seven. An original illustrated thank-you card series, delivered in two weeks.
View the projectBrand identity systems, sales and pitch collateral, illustration, and full creative direction. Most work sits somewhere between a one-time build and an ongoing embedded role. If it touches how your brand looks and holds together, it is in scope.
Both, depending on what you need. The Director engagement embeds me as your fractional Creative Director, month to month. Fixed-scope projects like a Brand Sprint or Sales Kit run with a clear start and finish.
B2B financial services, fintech, and specialty finance, usually firms between $50M and $500M in revenue. The same system works for wellness, CPG, and nonprofit brands, as the projects above show.
A Brand Audit is $4,500, flat. The fractional Director engagement starts at $6,000 a month, month to month. Sales Kits run $9,500 to $12,500. Every project is quoted before it starts, so there are no surprises.
Most engagements go from first call to kickoff in under two weeks. A Brand Audit delivers in seven days from kickoff.
I am based in Albemarle, North Carolina, and work with clients everywhere. Engagements run remotely, with as much live collaboration as your team wants.
Book a 30-minute Discovery Call, or start with a fixed-fee Brand Audit.
