Below, you will find some projects that I am really proud of; some will have completed case studies, while others will simply be outlines of what the project was and who it was for.
Are you looking for someone to parner with in building your brand?
Brand Identity &
Brand Systems
Your logo alone won't keep sales collateral consistent. Brand systems define the visual rules, messaging pillars, and templates that make it easy for every rep and marketer to stay on-brand—even when they're moving fast.
The Director
Diamond Creek Water is a regional alkaline spring water brand sold along the U.S. East Coast. In 2015, they were stocked in 232 retail stores and growing — but their packaging and digital presence hadn't kept pace, creating inconsistency at shelf and friction for internal updates online.
232
Retail stores at project start
11 mo
Full-scope engagement
Pitch Deck &
Sales Presentation Design
From initial overview decks to detailed demonstrations, your slides should drive sales, not simply present information. These projects demonstrate how we structure narratives, clarify complex offerings, and design visuals to support deal closings.
One-Pagers,
Case Studies & Sales Sheets
Prospects seek evidence. These one-pagers and case studies present your key successes in concise, easily accessible formats that representatives use regularly. Designed for quick personalization, these customizable templates address common objections and clarify next steps, ensuring each document advances the deal.
Illustration &
Icon Libraries
Prospects seek evidence. These one-pagers and case studies present your key successes in concise, easily accessible formats that representatives use regularly. Designed for quick personalization, these customizable templates address common objections and clarify next steps, ensuring each document advances the deal.
Print Work
A custom-illustrated thank-you card series — designed to turn a Shaklee order into something the customer remembers, not just unboxes. These tactile brand touchpoints. Small pieces that do disproportionate work — the kind of detail customers don't expect but always notice.
232
Retail stores at project start
11 mo
Full-scope engagement
Campaign Kits &
Marketing Design
Product launches often move quickly. Campaign kits consolidate landing page designs, email graphics, advertising concepts, and sales follow-ups intoa single, cohesive package. This ensures marketingand sales remain aligned from the initial contactthrough the final proposal.
Want consistent decks, one-pagers, and campaigns without rebuilding everything every month?
Your logo alone won't keep sales collateral consistent. Brand systems define the visual rules, messaging pillars, and templates that make it easy for every rep and marketer to stay on-brand—even when they're moving fast.
Services
Brand Audit
A deep dive into your brand's strengths, gaps, and opportunities — so you know exactly where to focus.
Brand Sprint
Transform your existing brand into a scalable brand design system in 2–4 weeks.
Sales Kits
Professional sales materials and brand templates that help your team close deals.
Monthly Retainer
Your consistent design partner who learns your business and gets better every month — not worse.
The Director
Senior creative leadership embedded in your team — without the $175K–$270K in salary and benefits.
