Brand Audit
A brand audit is a senior-level review of everything your brand touches: website, pitch deck, sales materials, social media. Its goal is to document every inconsistency and tells you exactly what to fix first. Built for CMOs and VPs of Marketing who either took over a brand after an acquisition, a leadership change, or for companies that have built a brand but hasn't reviewed your assets for more than a year. You get a written report and a walkthrough call. Not a deck full of opinions.
$5,000 · One-time · 7 days to delivery
Book a Discovery Call →We'll spend 20 minutes on your brand's actual condition — no pitch, no obligation.
Here's what's probably true right now. You have spent years developing a brand and positioning but now you feel like your marketing doesnt reflect who you are anymore. The pitch deck are not converting like they should and your seeing yoru sales cycles lengthen. You sales materials look different than your website which looks different than your social media channels.
The company is growing thought sales increase of M&A.
All of sudden you have three aqcuisitions in the pipeline, legacy templates from both companies are still circulating. Sales reps default to whichever deck closed their last deal. Should you integrate the new company into your brand, or leave it as a subbrand?
Every department has its own version of "on-brand."
Finance's slides look like 2019. Product's website looks like a startup. Nobody agrees who's right, so nobody fixes it.
You can see the brand is inconsistent, but you can't prioritize the fix.
Is the messaging the problem, or the visual system, or both? Without a clear diagnosis, every fix becomes a guess.
You don't need another opinion on your brand. You need someone senior to look at everything, document what's actually wrong, and tell you what to fix first, this quarter, and this year.
A brand audit is a documented, senior-led review of every asset your brand produces — website, pitch deck, sales materials, social channels — that identifies inconsistencies and ranks them by urgency. It answers one question: where exactly is your brand breaking down, and in what order should you fix it.
It is not a rebrand. It is not a redesign. It is not a 40-page strategy deck full of frameworks and no specifics. A brand audit doesn't touch your logo or your visual identity — it tells you, with screenshots and evidence, exactly what's inconsistent across everything you're already using.
Here's exactly what you get. Nothing generic, nothing theoretical.
A full review of your website, pitch deck, social presence, and sales materials
Every public-facing and client-facing asset your brand currently produces.
A documented list of inconsistencies with screenshots
Not "your brand feels off," but the exact page, the exact slide, the exact discrepancy, shown side by side.
A prioritized fix list split into three timeframes
What to fix today, what to fix this quarter, and what to fix this year, so your team knows where to spend time first.
A 30-minute walkthrough call
To go through the findings live, ask questions, and leave with a clear next step — not just a PDF in your inbox.
Seven days.
Day 1 — Kickoff Call
We align on scope: what to review, what's off-limits, and what "done" looks like for your team.
Days 2–5 — Full Review
Every asset gets examined — website, deck, sales materials, social — and every inconsistency gets documented with screenshots.
Day 6 — Delivery
You receive the full written report: findings, evidence, and the prioritized fix list.
Day 7 — Walkthrough Call
A 30-minute call to walk through the findings, answer questions, and confirm next steps.
$5,000. One-time. Paid at kickoff.
It's a flat fee because scope creep helps nobody — you get the full review, the documented findings, the prioritized fix list, and the walkthrough call, with no upsell buried in the fine print. There's no hourly clock and no "phase two" surprise waiting in the final deliverable.
Compare that to the cost of doing nothing. One rebrand agency engagement misfires from unclear positioning: $75K minimum, six months lost. One junior hire who builds off the wrong template for a year: a full salary spent reinforcing the exact inconsistency you needed fixed. One pitch deck that undersells you in a competitive RFP: a deal-sized number you'll never see, because you'll never know it was the reason you lost.
You inherited a brand after an acquisition or merger
and two legacy identities are still circulating through your sales team.
Your CEO just asked why the pitch deck looks different depending on who sends it
and you didn't have a confident answer.
You're about to hire a Creative Director or agency
and want a clear, documented brief before you spend real money on a fix you can't yet define.
Marketing has grown faster than your brand infrastructure
and every new hire is building off whatever template they happened to find first.
You know something is off but you can't name it
the brand "feels inconsistent" but nobody's been able to point to specifics.
You need budget approval to fix the brand
and need a documented, evidence-based case to bring to leadership.
This is not for you if you don't have a brand yet and are starting from zero, or if you've already decided you want a new logo and visual identity. That's a rebrand. This is a diagnosis.
"Regardless of the scope, Josh shows up the same way: senior, fast, accountable."
— Laura Knight, SVP Patient Solutions, Morrison Healthcare
$25M+
revenue generated for clients
40+
brand systems built
2.3 years
average engagement
You don't need to take our word for the process. You need to see what it produces. Book a call and we'll walk through exactly what your audit would cover.
The audit is the entry point, not the whole engagement. Once you have the documented findings, one of two paths usually makes sense: a Brand Sprint to rebuild the core visual and messaging system fast, or a Sales Kit to fix the highest-leverage, revenue-facing materials first. Some clients need both. From there, a number of clients bring us on as their ongoing fractional Creative Director — The Director — once they see what consistent, senior-level oversight actually does for speed and cost.
You're not committing to any of that by starting with the audit. The audit's job is to tell you, in writing, which of these paths — if any — actually fits your situation.
What is a brand audit?
A brand audit is a documented, senior-led review of everything your brand touches — website, pitch deck, sales materials, and social channels — that identifies inconsistencies and prioritizes what to fix first. It's a diagnosis, delivered in writing, with evidence.
How much does a brand audit cost?
$5,000, flat fee, paid at kickoff. There are no hourly rates, no hidden phases, and no upsells built into the deliverable.
What does a brand audit include?
A full review of your website, pitch deck, social presence, and sales materials; a documented list of inconsistencies with screenshots; a prioritized fix list broken into today, this quarter, and this year; and a 30-minute walkthrough call to go through the findings.
How do I know if I need a brand audit?
If you inherited a brand you didn't build — through an acquisition, a leadership change, or years of nobody owning it — and you can see something is inconsistent but can't name exactly what or how to prioritize the fix, you need a brand audit.
How long does a brand audit take?
Seven days from kickoff to delivery. Day 1 is the kickoff call, Days 2 through 5 are the full review, Day 6 is delivery of the written report, and Day 7 is the walkthrough call.
What's the difference between a brand audit and a rebrand?
A brand audit diagnoses what's wrong with your existing brand and tells you what to fix and in what order. A rebrand replaces your brand — new logo, new visual identity, new messaging. Most companies need the audit first, because it tells you whether you actually need a rebrand or just need your current system applied consistently.
Can the brand audit lead into a Brand Sprint?
Yes. The audit's prioritized fix list often points directly to a Brand Sprint — a fast rebuild of your core visual and messaging system — or a Sales Kit focused on your highest-leverage, revenue-facing materials. The audit tells you which one, if either, your situation actually calls for.
You already know something's inconsistent. What you don't have is a documented, prioritized answer for what to fix first — and a senior set of eyes that's done this before, not a junior account team learning on your budget. Seven days gets you that answer, in writing.
Book a Discovery Call →Or email hello@gotjadesign.com with a description of how we can help.
