JLL
What 20 months inside JLL's marketing organization looked like: 175 pursuit decks, campaigns and collateral pieces across print, digital, motion and events.
Intro
JLL is a global commercial real estate firm. Its Charlotte creative team runs national marketing across office towers, industrial logistics parks, mixed-use developments and multifamily communities. Josh worked inside that team as a contract senior designer, adding senior design capacity to a high-velocity group.
The challenge
It wasn't one broken thing. It was volume and variety.
A high-velocity team supporting national commercial real estate deals runs on a constant stream of deliverables: digital ads for a Class A office tower in Atlanta, event collateral for an industrial park in Florida, a broker pitch for a Nashville music company, a logo system for a logistics center in New Jersey. Every project lands in a different market, a different format, a different property type. Every project has a deadline.
In that environment, a designer who needs a long ramp costs more than they contribute. One who can only do half the work types creates a bottleneck at the creative director's desk. When JLL Creative needed capacity, they needed someone who could show up, learn the brand, and get into the work fast, without hand-holding and without narrowing the team's range.
Work
Marketing materials for high-profile properties
"Josh joined our team and immediately made a positive impact, quickly integrating and contributing to projects with his energetic gusto. Both our teams and clients enjoyed working with him, and he reliably handled any task with energy and enthusiasm. As a versatile designer, Josh excelled in both print and digital projects, a rare quality among his peers. He was always a pleasure to work with, and we were fortunate to have him on our team."
Rachel Snow, Art Director, JLL
Event marketing and swag
“Josh has an extreme art of taking the strategy and vision and implementing it throughout every piece we worked on.”
Susy DeBrigard, Market Operations Manager, JLL
Other marketing
Emails, social media and video
“The caliber of work produced by Josh was of the highest standard. He had a keen eye for aesthetics, always producing visually appealing designs that effectively conveyed the intended message. Josh's ability to think outside the box and find unique solutions to design challenges was truly remarkable.”
Andres Rendon, Associate Creative Director for Global Brand and Client Voice, JLL
Time inside JLL's marketing organization: 20 months
The approach
Get in fast. Then make the next one faster.
Josh Anderson joined the JLL Charlotte creative team in November 2021 as a contract Senior Graphic Designer. The mandate was simple: get into the work as fast as possible and be useful immediately. Rachel Snow, Senior Art and Creative Director, noted he was "able to get right in with our team and start working on projects almost immediately." Over 20 months, his contribution expanded across eight service categories:
- Property marketing: produced property videos, brochures and multi-piece leasing ad campaigns for Class A office towers and industrial parks.
- Industrial branding: logo systems and brand identities for logistics and commerce centers, with rationale, colorways and usage variants.
- Event collateral: full event identity suites, celebrity-chef broker invites and directional signage across multiple markets.
- Branded collateral: pull-up banners, tour-gift packaging and on-brand environmental pieces.
- RFPs and proposals: 64+ pursuit decks, proposals and brokerage qualification documents.
- Animation and motion: animation templates that expanded the team's animated-ad capacity, plus training on advanced techniques for other designers.
- Digital and web: email and website design built to the JLL brand system.
- Workflow and AI: active work on JLL's internal AI use-case team, integrating AI into existing creative workflows.
The approach never changed: understand the need, execute with quality, then find the process improvement that makes the next one faster.
The implication
What 175 pieces in 20 months looks like
175 pieces. 20 months. One five-person team. Josh designed 64+ pursuit decks and proposals, and the work reached at least five states across Class A office towers, industrial logistics parks, mixed-use and multifamily, from a downtown Charlotte skyscraper to industrial parks in Florida and New Jersey. Beyond his own output, the team gained animation capacity it didn't have before, built through his template system and the training he delivered.
Senior creative capacity that expands a team's range and earns its trust, project after project.
Need senior creative capacity that holds your brand across every market? The Director puts it on your team every week.
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