Straight talk about branding, creative direction, and building companies that don't look like everyone else.
A brand audit is a written diagnostic of your existing brand system. I review every public-facing asset — website, deck, social, sales materials — flag the inconsistencies, and deliver a prioritized fix plan. It is not a redesign. It tells you what to fix before anyone touches a file.
$5,000 flat, paid 100% on kickoff. One-time. No retainer attached.
A full review of your live brand assets, documented inconsistencies with screenshots, a prioritized fix list, and a 30-minute walkthrough call. You receive a written PDF deliverable plus the live walkthrough.
Three signals: your team is asking 'is this on-brand?' before publishing; your assets look different across channels; or your brand has drifted across multiple freelancers, agencies, or in-house hires. If any of those are true, the audit pays for itself.
Seven days from kickoff to walkthrough. Day 1 is kickoff. Days 2–5 are the review. Day 6 is delivery. Day 7 is the walkthrough call.
When an RIA aggregator rolls up multiple firms, brand integration can become tricky. What breaks, why it's a compliance risk, and the framework that fixes it.
Strategy
A detailed cost comparison showing why mid-market B2B companies save $80K+ annually with a fractional creative director while getting broader strategic capabilities than a single full-time hire.
Business
A practical guide to auditing your brand across all five domains — visual identity, messaging, digital presence, collateral, and governance — with a structured process any B2B company can follow.
Brand
A fractional creative director is senior creative leadership on a part-time retainer — building brand systems, governing creative output, and directing teams without the $200K+ cost of a full-time hire. Here's what the role actually means for B2B companies.
Brand consistency gets discussed in design reviews. It should be discussed in business reviews. Here's the case — in numbers your leadership team will recognize.
Every time your team starts a deliverable from a blank canvas, they're making design decisions that should have been made once. Templates are how consistent brands actually operate.
Nobody made you the creative director. But somewhere between your first all-hands and your fiftieth Slack notification about a logo file, that's what you became.
Brand drift doesn't happen because teams don't care. It happens because no one built the system that makes consistency the default. How to diagnose and fix brand infrastructure gaps.
Your brand guide is documentation. A brand system is infrastructure. Most companies stop at documentation and wonder why nothing stays consistent.
Not every company needs a full-time creative director. Here's how to know if fractional makes sense for your team.
