The Sales Kit
Your sales team is your most expensive brand channel and most companies were hand it a decade-old template and hope for the best. The Sales Kit is a complete set of B2B sales collateral: pitch deck, proposal, one-pagers, case studies, email templates all built around a real sales narrative, not just a redesign. It's for B2B financial services and professional services teams whose materials no longer match the quality of what they sell.
$9,500–$12,500 · 3 weeks · Everything your team needs to close
Book a Discovery Call →Your product is best-in-class. Your team is sharp. Your marketing materials are from 2021, use three different fonts in 4 different sizes, and was last touched by someone who left the company. When asked to share this materials with a client you feel the urge say "I'm sorry, we're developing new materials."
Here's what that actually costs:
The rep working from a three-year-old deck.
Old numbers, old case studies, a value prop that doesn't match what you actually sell anymore. Prospects notice.
The $1M deal that went quiet after the proposal.
Not because the price was wrong. Because the proposal read like a template — generic, unspecific, forgettable next to a competitor who showed up sharper.
The new hire who spends their first three weeks building their own version of the deck.
Because there isn't one canonical version. Every rep has a different story, a different set of slides, a different case study cherry-picked from memory.
None of this is a talent problem. It's a materials problem and materials problems have a fixed cost and a fixed timeline to solve.
A sales kit is a complete, brand-standard set of sales collateral — pitch deck, proposal template, one-pagers, case studies, and email templates — built around a single sales narrative and used consistently across an entire sales team. It is not a redesign of your existing deck. It's a rebuild, starting from the story your team should be telling and working outward to every asset that supports it.
Design without a narrative strategy produces beautiful collateral that doesn't close deals. Slides that look sharp but don't answer the prospect's real objections. A proposal template that's on-brand but says nothing specific. That's why every Sales Kit starts with a narrative workshop, not a design brief — the workshop is what makes the materials actually work in a sales conversation, not just look good in a slide review.
Every Sales Kit is a complete system, not a single deliverable. Here's what's built:
Master pitch deck template
The core narrative, built to be adapted per prospect without breaking the story or the design.
Proposal template
Structured to answer the objections that actually kill deals, not just list scope and price.
Up to 3 one-pager formats
Product one-pagers, capability summaries, or leave-behinds, built to the same standard as the deck.
Case study template
A repeatable format so every new win becomes sales-ready collateral, not a one-off writeup.
Email templates
Outreach and follow-up templates that carry the same narrative as the deck.
Asset organization system
A clear structure for where everything lives and how reps find the current version, so "which deck is the real one" stops being a weekly question.
Team delivery walkthrough
A live session with your team on how to use the materials, not just a file drop.
Plus, standalone and included, not an add-on: a half-day narrative workshop with your sales and marketing leadership, aligning on story, objections, and proof before a single slide is designed.
All templates delivered in PowerPoint and/or Google Slides (your preference). One-pagers in InDesign/PDF or Canva.
Three weeks. Three phases. No open-ended scope.
Week 1 — Sales Narrative Workshop
A half-day session with sales and marketing leadership to align on the story, the objections that actually come up in deals, and the proof points that close them. This is the strategy work that makes everything downstream effective.
Week 2 — Design Build
Full design build across every deliverable — deck, proposal, one-pagers, case study template, email templates — built to brand standard and structured around the narrative from Week 1.
Week 3 — Revisions and Handoff
Two rounds of revisions, then a final handoff and a live team walkthrough so your reps know exactly how to use what they've been given.
$9,500 for a single product line or sales team. $12,500 for a full sales team, including new rep onboarding materials.
Payment is 50% at kickoff, 50% at delivery. What's included is everything listed above — the workshop, all seven deliverables, two rounds of revisions, and the team walkthrough. No hidden fees, no per-asset upcharges.
Context worth sitting with: the materials built for JLL helped close more than $20M in real estate transactions. The cost of inconsistent or ineffective sales materials isn't a design line item. It's a revenue number — and it's usually larger than the cost of fixing it.
Your sales team's materials don't match the quality of the service you're actually selling.
Every rep on your team has their own version of the deck, and none of them are the same.
You're post-acquisition, and two legacy brands' materials are still competing against each other in the same sales process.
You're launching a new product or service line and have nothing built to sell it yet.
You're onboarding new sales hires who currently spend their first weeks building their own materials from scratch.
You're a financial services firm whose prospects expect presentation-grade materials at every stage of the relationship, not just the pitch.
This is not for you if you need a single one-off deck for a single pitch next week, or if your team hasn't yet agreed on what your actual value proposition is — that conversation belongs in a Brand Sprint, first.
The pitch deck materials built for JLL helped close more than $20M in real estate transactions.
"Josh has an extreme art of taking the strategy and vision and implementing it throughout every piece."
— Susy DeBrigard, JLL
200+
pitch decks built
$25M+
in client revenue generated
3 weeks
average delivery
That result didn't come from a nicer template. It came from a narrative built to close, then designed to match — which is exactly what happens next.
The Sales Kit gives your revenue team what they need to sell consistently, starting now. But brands don't stay static — new hires join, new products launch, new competitors force new positioning. The Director governs the brand on an ongoing basis, keeping your sales materials, templates, and visual standards current as the company grows, instead of drifting back into inconsistency six months from now.
If your brand system doesn't exist yet — no clear narrative, no defined visual identity — pair the Sales Kit with a Brand Sprint first. The Sprint builds the foundation; the Sales Kit builds what your team uses to sell it. Most financial services clients run both in sequence.
What is a sales kit?
A sales kit is a complete, brand-standard set of sales collateral — a pitch deck, proposal template, one-pagers, case studies, and email templates — built around a single sales narrative and used consistently across an entire sales team. It replaces the patchwork of outdated, inconsistent, rep-built materials most B2B companies rely on.
What does a sales kit include?
A master pitch deck template, a proposal template, up to three one-pager formats, a case study template, email templates, an asset organization system, and a live team delivery walkthrough — plus a half-day narrative workshop that shapes the story behind all of it. All templates are delivered in PowerPoint and/or Google Slides, with one-pagers in InDesign/PDF or Canva.
How much does a sales kit cost?
$9,500 for a single product line or sales team. $12,500 for a full sales team, including new rep onboarding materials. Payment is 50% at kickoff and 50% at delivery, with no hidden fees.
How long does it take to build a sales kit?
Three weeks from kickoff to delivery: Week 1 is the narrative workshop, Week 2 is the full design build, and Week 3 covers two rounds of revisions plus final handoff and team walkthrough.
What is the half-day narrative workshop?
It's a half-day working session with sales and marketing leadership held in Week 1, before any design work begins. It aligns the team on the story you're telling, the objections that actually come up in deals, and the proof points that close them. Design without this step produces materials that look good but don't hold up in a real sales conversation.
What's the difference between a sales kit and a brand sprint?
A Brand Sprint builds the foundational brand system — positioning, narrative, visual identity — from the ground up. A Sales Kit builds the sales-specific collateral your team uses to close deals, assuming a brand foundation already exists or is being built in parallel. Companies without an existing brand system typically run a Brand Sprint first, then a Sales Kit.
Does the sales kit include copywriting?
Yes. The narrative workshop and design build include the copy needed to make each deliverable functional — deck messaging, proposal language, case study structure, and email template copy — all built around the narrative established in Week 1.
Every week your team sells from mismatched, outdated materials is a week of deals decided on story quality, not product quality. The Sales Kit fixes that in three weeks, starting with a narrative workshop, not a mood board.
Book a Discovery Call →Or email hello@gotjadesign.com
