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Fractional Creative Direction · B2B Financial Services & Commercial real estate

See the plan first. If it won't add value, you pay nothing.

I design marketing materials for B2B and B2C brands that cut production time, boost sales confidence, and shorten sales cycles.

Trusted by teams at
JLLMetLifeMassMutualAXABrighthouse FinancialTexas CapitalDuke EnergyAvidXchangeCollins AerospaceCompass OneCrothallRBS

Work that I do

Featured projects

You took the time to build out products that would help people,
why spend less time on marketing it?

Some projects you take because the brief makes sense. These are the ones I took because I couldn't stop thinking about them: brands with real ambition, problems worth chewing on, and enough trust to let the work go somewhere interesting.

Check out my work

Nineteen industries, spanning both B2B and B2C, each needed something different.

Not a "Churchy" Church

A full brand identity for a Greenville, South Carolina ministry space that had to feel like a church without looking like one.

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The Seventh Collective poster series

One audit, a full rebuild.

A brand audit for Promera that became a fractional Creative Director role helping take this compamy international.

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Promera out-of-home ad displayed beside an escalator

Brighthouse Financial

Brand execution and custom illustration for Brighthouse Financial's split from MetLife. 249 projects across six product lines.

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Brighthouse Financial Income for Life brochure covers on a teal background

She kept all seven.

An illustrated thank-you card series for a Shaklee representative. She asked for a few options and kept all seven.

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Shaklee illustrated thank-you cards

Are you seeing your brand not working and no one knows why?

I help B2B brands find the branding gaps — then builds a system your team can run without waiting on a designer.

Mid-sized B2B companies should be able to show up like a national firm, even when the whole operation runs out of a dining room. That's been the work for seventeen years. Most recently: a national commercial real estate firm added $15M in new business in 18 months after we rebuilt how they pitch.
Lets Get Started
The real problem

No Clear brand direction

Let's Get started

3 Things that are holding your brand back

imbalanced scales

Fragmented visual system

Every team ships its own version of the brand. The logo has six variations, the deck template is out of date, and nothing looks like it came from the same company.
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Sales-marketing misalignment

Marketing builds the story; sales rebuilds it in every deck. The two never quite match, and deals slow down while reps improvise their own materials.
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Team creative bottlenecks

Every creative decision routes through one overloaded leader. The brand can't scale past the person holding it in their head.
How our system Works

Three phases. One system.

Clarify

Find what's broken and where the brand contradicts the product you now sell.

Brand audit · Positioning · Governance scoring

Build

Build the system: identity, messaging, templates, and the rules to run it.

Visual identity · Voice · Asset library · Documentation

Deploy

Put it to work in sales collateral and govern it so it doesn't drift.

Sales kit · Ongoing creative direction

What clients say about working with awesome clients

Seventeen years across financial services, commercial real estate, and B2B professional services. The clients below aren’t listed because they’re impressive logos — they’re listed because they’re the proof that brand infrastructure at this level works.

Josh has an extreme art of taking the strategy and vision and implementing it throughout every piece we worked on. Working in a high-paced and demanding industry, Josh always went above and beyond.

Susy DeBrigard - JLL

"Josh is one of those rare all-in-one types — design, copywriting, marketing, analytics. He gave options, explained his reasoning, and delivered above what I expected. I highly recommend him."

Katie Kissel - The Business Journals

"Josh worked closely with me to rebrand every piece of collateral across the organization — often under very tight deadlines. He consistently delivered high-quality work while feeling like a real extension of our team. I would highly recommend him to any organization looking for creativity, reliability, and true partnership."

Emily Crandall -  Promera

We used JA Design when we first got started — it was one of the best investments we've made. Josh took the time to learn our business, our mission, and the persona we needed to communicate. Everything was 100% custom. We serve large organizations and our materials are of higher quality than theirs.

Sheldon Bernard - A440 Management

"We've worked with Josh on two projects — a brand redesign and a new brand creation. He listens, provides guidance and expertise, and creates beautiful work. Do yourself a favor and decide to work with him."

Michael Corbett - Seventh Collective

Josh is a strong designer with the ability to remain brand-compliant while designing something creative, unique, and visually compelling. He also provides great insight to help guide and lead his projects. I highly recommend him for any project."

Margaret Dalton - AlphaSights

Ready to build a brand your team can actually run?

Book a discovery call →Start with a Brand Audit

30-minute call. No pitch. A direct conversation about where the brand stands and whether this is the right fit.