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Brand Architecture · Albemarle, NC

Hi! I build brands for
B2B Companies

Strategic brand architecture for mid-sized companies navigating mergers, acquisitions, and portfolio expansion.

Results from real client engagements.

Trusted by the leading organizations ↘
Not projections. Not promises. Real numbers from named clients like Avid Xchange, Brighthouse Financial, Duke Energy, JLL, Texas Capital — they stay because it works.
Duke Energy logoPromera logoTC Energy logoEurest logoJLL logoAvidXchange logoGiordana logoShaklee logoCrothall logoMetLife logoSherpa logoMassMutual logo
$80K+ Annual savings
Average annual savings vs. hiring a full-time Creative Director
Based on the median CD salary of $234K all-in, with benefits
2.3 Years
Average length of client engagement
Brighthouse Financial, Compass Group, Duke Energy, JLL — they stay because it works
$25M+ In revenue generated
In new business closed by clients using materials I've built
JLL brokerage pitch decks alone generated $20M+
60%
Of clients expand their engagement within the first 6 months
JLL, Texas Capital, MetLife, Brighthouse, AXA Equitable, Promera
The real problem

Brand drift doesn't
announce itself.
It accumulates.

Brand architecture diagram icon

M&A creates brand confusion

Three acquisitions in 18 months. Now you're managing 14 separate identities with overlapping service lines and there is no clear brand architecture or system to guide acquisition, onboarding, and development.
Sub-brand market share conflict icon

Sub-brands cannibalize market share

One division launches a premium tier. Another targets the same market. Your brands compete with each other before they compete in the market with one another and further brand confusion.
Brand guidance and team alignment icon

Departments don't receive enough brand guidance

Unsure of the latest brand standards, where to find templates, or even how to use the templates you have had developed, individual teams begin to design their own marketing, leading to further brand drift and damaging your overall design system.

How Our Process Helps with That

1. Clarify
Brand story & positioning

Who you are, who you serve, and what makes you worth choosing — defined clearly enough that every downstream decision becomes easier.

2. Build
Identity system & governance

The visual identity, the rules, the templates, and the infrastructure that lets your team create without asking for permission every time.

3. Deploy
Production-ready delivery

Assets, collateral, and a handoff your team can actually use — built to outlast the engagement, not create dependency on it.

How to engage

Start where it makes sense for you.

The discovery call is the gate — a 30-minute conversation to confirm this is the right engagement before either of us commits. Most clients start with the Brand Audit.

Entry Point · Most common Starting Point
Brand Audit

Find out exactly where your brand is breaking down — visually, operationally, and competitively. A diagnostic with a clear roadmap and a natural path to deeper systems work.

Get More Details →
Brand System · 2–4 weeks
Brand Sprint

Transform your existing brand into a scalable identity system — guidelines, templates, and standards in a defined sprint.

Get Details →
Sales Collateral · 3 weeks
The Sales Kit

Pitch decks, one-pagers, and proposals designed to help your team close. Built to brand standard, fast.

Get Details  →
Monthly · Ongoing
The Producer

Consistent design support that gets smarter every month. A partner who learns your business, not a vendor who restarts every brief.

Get Details  →
Fractional CD · Ongoing
The Director

Senior creative leadership embedded in your team — strategy, governance, and execution without the full-time overhead.

Get Details  →

I think I work with some pretty awesome clients

In the past 17 years, I’ve collaborated with diverse teams on projects that demanded creativity, flexibility, and practical solutions. Each experience has sharpened my ability to quickly assess challenges and deliver results that meet real business needs. Thank you to all those who have helped me continue to “Live the Dream.”

Josh has an extreme art of taking the strategy and vision and implementing it throughout every piece we worked on. Working in a high-paced and demanding industry, Josh always went above and beyond.

Susy DeBrigard - JLL

"Josh is one of those rare all-in-one types — design, copywriting, marketing, analytics. He gave options, explained his reasoning, and delivered above what I expected. I highly recommend him."

Katie Kissel - The Business Journals

"Josh worked closely with me to rebrand every piece of collateral across the organization — often under very tight deadlines. He consistently delivered high-quality work while feeling like a real extension of our team. I would highly recommend him to any organization looking for creativity, reliability, and true partnership."

Emily Crandall -  Promera

We used JA Design when we first got started — it was one of the best investments we've made. Josh took the time to learn our business, our mission, and the persona we needed to communicate. Everything was 100% custom. We serve large organizations and our materials are of higher quality than theirs.

Sheldon Bernard - A440 Management

"We've worked with Josh on two projects — a brand redesign and a new brand creation. He listens, provides guidance and expertise, and creates beautiful work. Do yourself a favor and decide to work with him."

Michael Corbett - Seventh Collective

Josh is a strong designer with the ability to remain brand-compliant while designing something creative, unique, and visually compelling. He also provides great insight to help guide and lead his projects. I highly recommend him for any project."

Margaret Dalton - AlphaSights

Ready to build a brand
your team can actually run?

Book a discovery call →Start with a Brand Audit

30-minute call. No pitch. Just a conversation to see if this is the right fit.