Brand infrastructure for B2B financial services firms, fintech, and specialty finance — where brand inconsistency isn't a design problem, it's a revenue variable.
Work that I do
Featured projects
You took the time to build out products that would help people, why spend less time on marketing it?
Some projects you take because the brief makes sense. These are the ones I took because I couldn't stop thinking about them: brands with real ambition, problems worth chewing on, and enough trust to let the work go somewhere interesting.
Check out my workNineteen industries, spanning both B2B and B2C, each needed something different.
A full brand identity for a Greenville, South Carolina ministry space that had to feel like a church without looking like one.
A brand audit for Promera that became a fractional Creative Director role helping take this compamy international.
Brand execution and custom illustration for Brighthouse Financial's split from MetLife. 249 projects across six product lines.
An illustrated thank-you card series for a Shaklee representative. She asked for a few options and kept all seven.
Find what's broken and where the brand contradicts the product you now sell.
Brand audit · Positioning · Governance scoring
Build the system: identity, messaging, templates, and the rules to run it.
Visual identity · Voice · Asset library · Documentation
Put it to work in sales collateral and govern it so it doesn't drift.
Sales kit · Ongoing creative direction
Take a look at some packages I offer.When looking over offers it can be hard to know exactly where you belong, we can help with that.
Find out exactly where your brand is breaking down — visually, operationally, and competitively. A diagnostic with a clear roadmap and a natural path to deeper systems work.
Four weeks. Fixed price. Strategy, visual identity, governance documentation, and production-ready templates your team can actually run — built around what you already have, not a rebrand from scratch.
JLL closed $20M+ using materials I built. Starts with a narrative workshop. Ends with a governed collateral system — pitch decks, proposals, and one-pagers your RMs will actually use.
Your fractional Creative Director — embedded in the team, owning brand standards, making creative decisions, managing vendors. Senior creative leadership without the $180,000 salary.
Your fractional Creative Director — embedded in the team, owning brand standards, making creative decisions, managing vendors. Senior creative leadership without the $180,000 salary.
Seventeen years across financial services, commercial real estate, and B2B professional services. The clients below aren’t listed because they’re impressive logos — they’re listed because they’re the proof that brand infrastructure at this level works.
Josh has an extreme art of taking the strategy and vision and implementing it throughout every piece we worked on. Working in a high-paced and demanding industry, Josh always went above and beyond.
"Josh is one of those rare all-in-one types — design, copywriting, marketing, analytics. He gave options, explained his reasoning, and delivered above what I expected. I highly recommend him."
"Josh worked closely with me to rebrand every piece of collateral across the organization — often under very tight deadlines. He consistently delivered high-quality work while feeling like a real extension of our team. I would highly recommend him to any organization looking for creativity, reliability, and true partnership."
We used JA Design when we first got started — it was one of the best investments we've made. Josh took the time to learn our business, our mission, and the persona we needed to communicate. Everything was 100% custom. We serve large organizations and our materials are of higher quality than theirs.
"We've worked with Josh on two projects — a brand redesign and a new brand creation. He listens, provides guidance and expertise, and creates beautiful work. Do yourself a favor and decide to work with him."
Josh is a strong designer with the ability to remain brand-compliant while designing something creative, unique, and visually compelling. He also provides great insight to help guide and lead his projects. I highly recommend him for any project."
30-minute call. No pitch. A direct conversation about where the brand stands and whether this is the right fit.
