Brand systems for commercial real estate and financial institutions

You grew a great company. Now build the brand system to match.

A logo and a brand guide can't keep a growing company consistent. A brand system can. We build them for commercial real estate teams that pitch every week and for financial institutions turning two brands into one, across Charlotte, the Carolinas and the Southeast.

Ready to build something that will outlast our engagement?

Brand history
JLLMetLifeMassMutualAXABrighthouse FinancialTexas CapitalDuke EnergyAvidXchangeCollins AerospaceCompass OneCrothallRBS

Our work

Featured projects

You built something that helps people.
Why spend less time marketing it?

Some projects you take because the brief makes sense. These are the ones we took because we couldn't stop thinking about them: brands with real ambition, problems worth chewing on and enough trust to let the work go somewhere interesting.

See our work

Four projects. Four different problems. One standard of work.

Not a "churchy" church

A full brand identity for a Greenville, South Carolina ministry space that had to feel like a church without looking like one.

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The Seventh Collective poster series

One audit, a full rebuild.

A brand audit for Promera that grew into a fractional Creative Director role, supporting the company's move into international markets.

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Promera out-of-home ad displayed beside an escalator

Inside the MetLife separation.

Brand execution and custom illustration supporting Brighthouse Financial's separation from MetLife, across six product lines.

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Brighthouse Financial Income for Life brochure covers on a teal background

She kept all seven.

An illustrated thank-you card series for a Shaklee representative. She asked for a few options and kept all seven.

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Shaklee illustrated thank-you cards

Is your brand underperforming and no one can say why?

We find the gaps in your brand, then build a system your team can run without waiting on a designer.

17 years of B2B brand work. Most recently, 175 pursuit decks, campaigns and collateral pieces in 20 months inside JLL's marketing organization. Longest client relationship: 13 years.

Book a Brand Fit Call
The real problem

No clear brand direction

Book a Brand Fit Call

Four things holding your brand back

imbalanced scales

Fragmented visual system

Every team ships its own version of the brand. The logo has six variations, the deck template is out of date and nothing looks like it came from the same company.
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Sales-marketing misalignment

Marketing builds the story; sales rebuilds it in every deck. The two never quite match, and deals slow down while reps improvise their own materials.
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Team creative bottlenecks

Every creative decision routes through one overloaded leader. The brand can't scale past the person holding it in their head.
How our system works

Three phases. One system.

Clarify

Find what's broken and where the brand contradicts the product you now sell.

Brand audit · Positioning · Governance scoring

Build

Build the system: identity, messaging, templates and the rules to run it.

Visual identity · Voice · Asset library · Documentation

Deploy

Put it to work in sales collateral and govern it so it doesn't drift.

Sales kit · Ongoing creative direction

What clients and colleagues say about working with us

Seventeen years across commercial real estate, financial services and the organizations in between. These are the people we've built alongside, in their own words.

"Josh has an extreme art of taking the strategy and vision and implementing it throughout every piece we worked on. Working in a high-paced and demanding industry, Josh always went above and beyond."

Susy DeBrigard, Market Operations Manager - JLL

"Josh is one of those rare all-in-one types: design, copywriting, marketing, analytics. He gave options, explained his reasoning, and delivered above what I expected. I highly recommend him."

Katie Kissel - The Business Journals

"Josh worked closely with me to rebrand every piece of collateral across the organization, often under very tight deadlines. He consistently delivered high-quality work while feeling like a real extension of our team. I would highly recommend him to any organization looking for creativity, reliability, and true partnership."

Emily Crandall - Promera

"We used JA Design when we first got started. It was one of the best investments we've made. Josh took the time to learn our business, our mission, and the persona we needed to communicate. Everything was 100% custom. We serve large organizations and our materials are of higher quality than theirs."

Sheldon Bernard - A440 Management

"We've worked with Josh on two projects: a brand redesign and a new brand creation. He listens, provides guidance and expertise, and creates beautiful work. Do yourself a favor and decide to work with him."

Michael Corbett - Seventh Collective

"Josh is a strong designer with the ability to remain brand-compliant while designing something creative, unique, and visually compelling. He also provides great insight to help guide and lead his projects. I highly recommend him for any project."

Margaret Dalton - AlphaSights

Ready to build a brand your team can actually run?

Book a Brand Fit Call →Start with a Brand Audit

30-minute call. No pitch. A direct conversation about where the brand stands and whether this is the right fit.