Most B2B brands are built for a moment, not a motion. Your team creates constantly — and inconsistently. Different colors in every deck. A logo that looks different in every department. Guidelines nobody follows because nobody built the system. I build the infrastructure that fixes that: identity, governance, and templates your team can run without calling me every time.
The Brand Fit Call is the gate — a 30-minute conversation to confirm this is the right engagement before either of us commits. Most clients start with the Brand Audit.
Start here — Brand Audit
The Brand Audit
Find out exactly where your brand is breaking down. I review your existing assets, surface every inconsistency, and deliver a clear action plan — so you know what to fix before spending anything else.
Start with a Brand Audit →See how it works →
Brand Design System
The Brand Sprint
Your brand exists. Now let’s build the system that holds it together — guidelines, templates, and governance your team can run without a designer on every call.
See how it works →
Sales Collateral Design
The Sales Kit
Pitch decks, proposals, and one-pagers built to brand standard — so your team shows up credibly on every deal.
See how it works →
Ongoing Design Support
Monthly Retainer
A creative partner who learns your business and gets more effective every month — never starting from a blank brief.
See how it works →
Fractional Creative Direction
The Director
Senior creative leadership embedded in your team — strategy, governance, and brand direction without the full-time overhead.
2,500+
Projects shipped
17+
Years of brand design experience
$25M+
In client generated
revenues
19
Industries served
(and counting)
Not projections. Not promises. Numbers from named clients and verified engagements.
$80K+
Average annual savings vs. hiring a full-time creative director
Based on median CD salary of $234K all-in, with benefits
2.3 years
Average client engagement length — they stay because it works
Brighthouse Financial, Compass Group, Duke Energy, JLL — they stay because it works
60%
Of clients expand their engagement within the first 6 months
JLL, Texas Capital, MetLife, Brighthouse, AXA Equitable, Promera
48 hours
Average turnaround on retainer requests — most faster
Clarify the brand story
Positioning + priorities
01.
Build the system
Brand identity rules + templates
02.
Deploy consistently
Production-ready delivery
03.
You have turned our emails around by a million percent.
Emily Crandall
VP of Marketing, Promera
Josh has an extreme art of taking the strategy & vision and implementing it throughout every piece we worked on. Working in a high-paced and demanding industry, Josh always went above and beyond in adapting to the requests that came in and delivering in a timely manner.
Susy DeBrigard
JLL, Product manager
Josh is one of those rare all-in-one types - design, copywriting, marketing, analytics - he does it all. I was fortunate enough to work with him while at The Business Journals. Josh made it easy for me. I requested marketing materials (emails, white papers, infographics), and he delivered above what I expected. He gave options, explained his reasoning, and gave really great suggestions and feedback. I highly recommend him!
Katie Kissel
The Business Journal, Marketing Manager
I have worked with Josh to create several large-scale projects for our company, including a 40-page yearbook highlighting company successes by department, and he has delivered really impressive results each time. He also provides great insight on the design process for clients to help guide and lead his projects.
Margaret Dalton
RBS, Communications
You have turned our emails around by a million percent.
Emily Crandall
VP of Marketing, Promera
Josh has an extreme art of taking the strategy & vision and implementing it throughout every piece we worked on. Working in a high-paced and demanding industry, Josh always went above and beyond in adapting to the requests that came in and delivering in a timely manner.
Susy DeBrigard
JLL, Product manager
Josh is one of those rare all-in-one types - design, copywriting, marketing, analytics - he does it all. I was fortunate enough to work with him while at The Business Journals. Josh made it easy for me. I requested marketing materials (emails, white papers, infographics), and he delivered above what I expected. He gave options, explained his reasoning, and gave really great suggestions and feedback. I highly recommend him!
Katie Kissel
The Business Journal, Marketing Manager
I have worked with Josh to create several large-scale projects for our company, including a 40-page yearbook highlighting company successes by department, and he has delivered really impressive results each time. He also provides great insight on the design process for clients to help guide and lead his projects.
Margaret Dalton
RBS, Communications
Ready to build a brand your team can actually run?
Strategic brand architecture for mid-sized companies navigating mergers, acquisitions, and portfolio expansion.
The Brand Fit Call is a 30-min conversation to confirm I’m the right fit — before either of us commits.
I build that process. Not just the logo. The governance system, the template library, the rules that let your team ship on-brand without a creative director on every call.
Who you are, who you serve, and what makes you worth choosing — defined clearly enough that every downstream decision becomes easier.
The visual identity, the rules, the templates, and the infrastructure that lets your team create without asking for permission every time.
Assets, collateral, and a handoff your team can actually use — built to outlast the engagement, not create dependency on it.
The Brand Fit Call is the gate — a 30-minute conversation to confirm this is the right engagement before either of us commits. Most clients start with the Brand Audit.
Find out exactly where your brand is breaking down — visually, operationally, and competitively. A diagnostic with a clear roadmap and a natural path to deeper systems work.
Transform your existing brand into a scalable identity system — guidelines, templates, and standards in a defined sprint.
Senior creative leadership embedded in your team — strategy, governance, and execution without the full-time overhead.
Consistent design support that gets smarter every month. A partner who learns your business, not a vendor who restarts every brief.
Pitch decks, one-pagers, and proposals designed to help your team close. Built to brand standard, fast.
"Josh has an extreme art of taking the strategy and vision and implementing it throughout every piece we worked on. Working in a high-paced and demanding industry, Josh always went above and beyond."
"Josh is one of those rare all-in-one types — design, copywriting, marketing, analytics. He gave options, explained his reasoning, and delivered above what I expected. I highly recommend him."
30-minute call. No pitch. Just a conversation to see if this is the right fit.
Services
Brand Audit
A deep dive into your brand's strengths, gaps, and opportunities — so you know exactly where to focus.
Brand Sprint
Transform your existing brand into a scalable brand design system in 2-4weeks.
Sales Kits
Professional sales materials and brand templates that help your teamclose deals.
Monthly Retainer
Your consistent design partner who learns your business and gets betterevery month — not worse.
Fractional Creative Director
Senior creative leadership embedded in your team — without the $150K salary and benefits package.
