Brand Sprint
A brand sprint is a four-week engagement that replaces the scattered logos, mismatched decks, and off-brand templates sitting across your company's shared drives with one governed brand system. It's built for B2B financial services firms that have grown fast, merged, or acquired their way into brand chaos. It changes what your team touches every day: the deck, the one-pager, the email signature, the trade show banner.
$10,000–$12,500 · 4 weeks · You own everything at the end
Book a Discovery Call →This is a working session with a Creative Director, not a sales call.
Nobody decided to let the brand fall apart. It happened one deadline at a time.
Marketing has eleven versions of the logo floating across Google Drive, Slack, and someone's old laptop — three of them stretched, one of them the wrong shade of blue, and nobody remembers which one is "correct" anymore.
A sales rep just pulled up a pitch deck from three years ago because it's the only one that still has all the slides he needs, and he's presenting it to a prospect this afternoon.
At the last trade show, the banner vendor used a color that isn't in anyone's guidelines, because nobody could find the guidelines, and nobody who could approve it was reachable in time.
None of this is a people problem. It's a systems problem. A brand without governance degrades by default — and every touchpoint that goes out slightly wrong is a small, compounding tax on how the market perceives the firm. A brand sprint is how you stop paying it.
A brand sprint is a focused, four-week engagement that audits your existing brand, rebuilds the visual identity system where it's broken, and delivers the templates and governance tools your team needs to keep it consistent going forward. It's a fixed-scope, fixed-price alternative to an open-ended agency engagement — one Creative Director, one deliverable set, one deadline.
It is not a rebrand from scratch. If your brand strategy and market position are sound, a sprint doesn't tear that down and start over — it audits what's working, fixes what isn't, and builds the system around it. It is not a template dump — every asset is built to your actual brand standards, not pulled from a generic kit. And it is not a style guide that sits in a folder unopened. The sprint includes training and a consistency checklist specifically so the system gets used, not shelved.
Four weeks, four deliverable groups, one team trained to run the system without you.
Full brand audit across existing assets, channels, and touchpoints
Gap analysis identifying where the brand breaks down and why
Strategic alignment on positioning before any design work starts
Logo package with clear usage rules, including do's and don'ts
Color and typography standards built for both print and digital
Photography and imagery direction for consistent visual tone
• Marketing, social, presentation, and email templates your team will actually open
• Formats built in Figma and PowerPoint/Google Slides — the tools your team already uses
• Structured for non-designers to edit without breaking the system
A live training session walking your team through the full system
A brand consistency checklist for ongoing use
A brand consistency checklist for ongoing use
A visual identity management guide plus fully editable source files (Figma/Adobe) — you own everything
Four weeks. Kickoff to delivery. No open-ended timelines, no scope creep.
Week 1 — Brand Audit and Strategy Alignment
Every existing asset gets reviewed. Gaps get named. Strategy gets confirmed before anything is designed.
Week 2 — Visual Identity Direction and Feedback
Logo, color, and typography direction developed and presented. First structured revision round.
Week 3 — Template Development and System Build
Marketing, sales, and presentation templates built out against the confirmed identity. Second revision round.
Week 4 — Final Delivery, Training, and Handoff
Final files delivered. Training session run live with your team. Source files and governance documents handed off in full.
$10,000 for companies under 100 employees. $12,500 for companies between 100 and 500 employees. That's it — no hourly billing, no change orders, no surprise invoice at month three.
Payment is split 50% at kickoff, 50% at delivery. The price includes the full scope outlined above: audit, identity system, templates, training, checklist, and source files. Add-ons: website design , brand photography coordination, and an extended template library and are scoped and quoted separately, only if you want them.
Compare that to an agency brand engagement. Average cost runs $25,000–$75,000+, with a 4–6 month timeline and multiple account handoffs between strategist, designer, and project manager before you see final files. A brand sprint is one person, fully accountable, delivered in a month.
• You're post-acquisition, managing two competing visual identities, and every new deck is a negotiation about whose logo goes first.
• Your company grew from 20 to 75+ people, and the brand still looks like it did when you were a startup pitching your first round.
• Every project on your marketing team starts from scratch, because there's no system to start from.
• You have brand guidelines, technically. Nobody follows them, including the people who wrote them.
• You're about to launch a new product or enter a new market and can't afford to do it with a brand that doesn't hold up.
• You've cycled through freelancers every three months, and every handoff means relearning the brand from zero.
This is not for you if you're pre-revenue and still finding product-market fit, or if you're looking for a full rebrand and new market positioning from the ground up; that's a different engagement, not a sprint.
"Josh is a strong designer with the ability to remain brand-compliant while designing something creative."
— Margaret Dalton, AlphaSights
40+
brand systems built
4 weeks
average delivery
Yours
source files, always included
The firms above didn't need a bigger agency. They needed one person who could see the whole system and finish it.
The Brand Sprint builds the system. What happens next is up to how fast your revenue team needs it. The Sales Kit takes the system the sprint built and deploys it directly into the hands of sales: pitch decks, proposal templates, one-pagers, the assets your reps use to close deals, not just look at. The Director is the long-term layer: ongoing fractional creative direction that keeps the system governed as the company keeps changing. Most clients don't need all three at once. They need the sprint first, because you can't deploy or govern a system that doesn't exist yet.
What is a brand sprint?
A brand sprint is a four-week, fixed-price engagement that audits your existing brand, rebuilds the visual identity system where it's inconsistent, and delivers the templates and governance tools your team needs to maintain it. It's built for companies that already have a brand — just not a system behind it.
How much does a brand sprint cost?
$10,000 for companies under 100 employees, and $12,500 for companies between 100 and 500 employees. Payment is 50% at kickoff and 50% at delivery. Add-ons like website design, photography coordination, and an extended template library are quoted separately.
What does a brand sprint include?
A full brand audit and gap analysis, a logo package with usage rules, brand guidelines, color and typography standards, a full set of marketing, social, presentation, and email templates, a live training session, a brand consistency checklist, a visual identity management guide, and fully editable source files in Figma and Adobe.
How long does a brand sprint take?
Four weeks from kickoff to delivery: audit and strategy in week one, visual identity direction in week two, template development in week three, and final delivery with training in week four.
What's the difference between a brand sprint and a brand audit?
A brand audit identifies what's inconsistent or broken in your current brand — it's diagnostic. A brand sprint includes that audit as its first step, then goes further to actually rebuild the identity system, produce the templates, and train your team to maintain it. If you only need the diagnosis, start with an audit. If you need the fix, the sprint includes the audit and delivers the solution.
Does a brand sprint work for post-acquisition brand integration?
Yes. Post-M&A brand integration is one of the most common reasons companies book a sprint. When two companies merge, you typically inherit two logos, two color systems, and two sets of templates. The sprint audits both, decides what survives, and builds one governed system the combined company runs on going forward.
What tools are the templates built in?
Figma for the design system and source files, and PowerPoint or Google Slides for the templates your team uses day to day. Nothing is locked into a proprietary format — you own editable files in the tools your team already knows.
Every mismatched deck, every off-brand template, every "which logo do I use" Slack message is a small tax your team pays because no one owns the system. A brand sprint fixes that in four weeks, not four months.
Book a Discovery Call →Or email hello@gotjadesign.com
