Brand
A practical guide to auditing your brand across all five domains — visual identity, messaging, digital presence, collateral, and governance — with a structured process any B2B company can follow.
What most audits miss: governance gaps (who owns brand decisions?), template infrastructure (are there locked, production-ready templates for common formats?), a single source of truth for assets, and process documentation for new hires. Most guides treat inconsistency as a knowledge problem. The real problem is infrastructure.
Visual Identity: check logo usage across all channels, color accuracy, typography consistency photography style.
Brand Messaging: review value proposition language across website, sales deck, LinkedIn, and email sequences.
Digital Presence: audit website, LinkedIn company page, Google Business profile, OG images, and meta descriptions.
Collateral and Templates: review sales decks, one-pagers, case studies, email signatures, and proposal templates — for each format, ask whether a locked template exists.
Governance and Process: who owns brand decisions, what’s the review process, where does the master asset library live, and is there an audit cadence?
Step 1: Define scope and assign one named owner per domain. Set a firm two-week end date. Step 2: Build your asset inventory across every brand touchpoint. Step 3: Audit every asset against brand standards — document specifically, don’t editorialize. Step 4: Identify the source of each inconsistency (missing template, unclear ownership, inaccessible library). Step 5: Prioritize by frequency and visibility. Step 6: Audit governance separately. Step 7: Compile findings into a prioritized roadmap with named owners. Step 8: Build the missing infrastructure — templates, governance documentation, updated asset library.
A completed audit should produce a working system, not just a report. Minimum deliverables: executive summary of critical findings, complete asset inventory with consistency flags, gap analysis by domain, competitive landscape snapshot, prioritized action roadmap with timelines and named owners, updated brand guidelines, production-ready templates for highest-frequency formats, and governance documentation covering ownership, review process, and asset library structure. The deliverables most internal audits skip — templates and governance — determine whether the audit produces lasting change.
Run it internally if you have 40–60 dedicated hours, inconsistencies are concentrated in collateral, and leadership will act on findings. Hire external if inconsistencies are systemic, you need both diagnosis and a built solution, internal fixes haven’t held, or you need the audit completed in days. JA Design’s Brand Audit delivers a complete review in one week — $2,500, including updated guidelines and production-ready templates. Not ready to commit? Book a Brand Fit Call to discuss your current challenges.
Services
Brand Audit
A deep dive into your brand's strengths, gaps, and opportunities — so you know exactly where to focus.
Brand Sprint
Transform your existing brand into a scalable brand design system in 2–4 weeks.
Sales Kits
Professional sales materials and brand templates that help your team close deals.
Monthly Retainer
Your consistent design partner who learns your business and gets better every month — not worse.
The Director
Senior creative leadership embedded in your team — without the $175K–$270K in salary and benefits.
