Managing a brand can be hard.

It's even harder without a brand system

Why does JA Design Exist

First, a quick note: my agency is pronounced JA (like "Jaw") Design.
After leading brand and creative work for companies like Duke Energy, AvidXchange, JLL, MetLife, and Compass Healthcare, I saw firsthand that the clients who invested in strong branding systems consistently achieved the greatest returns and the most sustainable growth. By bringing this experience into the formation of my agency, clients benefit from proven expertise in building brand architecture that eliminates confusion, streamlines marketing efforts, and ensures every touchpoint consistently represents your brand at its best. For B2B organizations, partnering with JA Design means your products and services will not only look great, but will also connect more deeply with your audience and drive real results.

See if it’s a fit

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Agency established 2009

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Sales materials helped close $20+MM in new business

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Veteran-Owned Business

Growth Icon, Duotone

60% of clients end up extending contracts within first six months.

About
the mark.

Four decisions behind the mark. Each one reflects how I work.

01.

The circle. Containment.

A brand system holds everything inside it: the voice, the visuals, the guardrails, the governance. The circle signals that this work is about what goes inside the boundary, not about the boundary itself.

02.

The chair. Presence.

I work best sitting down, in the room, alongside your team. Not parachuting in with a deck, not delivering from across a vendor relationship. The chair is the posture: embedded, present, doing the work.

03.

The weight. Permanence.

The mark uses a Source Serif 4 wordmark at full weight, not because serif is fashionable, but because a brand built to outlast us needs typographic authority. Trends shift. Systems don't.

04.

The restraint. Discipline.

No gradient. No mascot. No decorative flourish. The mark is intentionally quiet because the work it fronts is demanding, strategic, and long-term. A loud logo would undermine the promise of the system it represents.

2,500+
Projects delivered
17+ years
Experience working with
mid-enterprise level brands
$25M+
In generated client revenues
2.3 years
Average service engagement

Did you find this scenario above familiar? Let's talk, I think I can help

I take on a limited number of clients each quarter so I can give each one the attention they deserve. If you’re ready to stop juggling freelancers, stop being the default creative lead, and start building a brand that scales — let’s talk.