Hi! Im Josh and I build systems that build brands.
17 years of embedded brand leadership for financial services, fintech, and B2B professional services companies working through M&A, rapid growth, and fragmented brand systems. Veteran-owned. Based in Albemarle, NC.
The role most companies can't name until they need it
I spent 17 years inside marketing and creative teams at companies navigating growth, acquisitions, and brand consolidation, building the systems that kept a hundred moving pieces looking like one brand. JA Design is that experience, available on a fractional retainer instead of a full-time headcount.
My work sits specifically at the intersection of financial services and post-M&A brand integration: the moment a PE-backed RIA aggregator rolls up three firms into one identity, or a specialty insurer inherits a mismatched brand from an acquisition, and someone has to make it look intentional again.
Clients I've built brand systems and sales collateral for include JLL, MetLife, MassMutual, Brighthouse Financial, AXA Equitable, Texas Capital, Duke Energy, and Compass Group.
The numbers behind the work
different sectors of Cmpass Group
Brands I've worked with
- JLL
- MetLife
- MassMutual
- Brighthouse Financial
- AXA Equitable
- Texas Capital
- Duke Energy
- Compass Group
Start with a Brand Audit
Every engagement starts with a $5,000, seven-day Brand Audit: a fixed-fee diagnostic that shows exactly where your brand infrastructure is breaking down.
Veteran-owned. AI-native. Built to scale.
